Valo is a modern osteopathy center founded in 2015, born from its founders' dream of practicing osteopathy together and making the benefits of osteopathic treatment more widely known. Valo is the first large osteopathy center to employ multiple osteopaths. The idea of working together was further emphasized by a uniform look for their workwear.
Founding the new company started with deciding on a name - Valo (Light). After that, together with a graphic designer, they considered the company's color scheme, which also defined the desired colors for the workwear. From the beginning, it was clear to the Valo team that they wanted to express their professional identity by wearing uniforms instead of their own clothes.
It was also clear that the uniforms needed to match the color scheme defined in the company's graphic guidelines and facilitate physical work. Sourcing workwear that matched the company’s color palette turned out to be surprisingly difficult for the Valo team. Acquiring the desired uniforms began to feel completely overwhelming because, despite numerous searches, "the right" colors could not be found. Likewise, the styles and material feel of the workwear on offer were not satisfactory.
Through the internet, they found Medanta, a company that designs and manufactures modern workwear. A visit to our showroom in Arabia, Helsinki, finally ended the new entrepreneurs' long search for workwear. From Medanta's colorful collection, they found many pleasing styles and colors to choose from. Since the key to choosing workwear is that everyone feels comfortable, they ultimately settled on three colors and six different styles. Everyone was able to choose the style and color they preferred. In addition, the uniforms were branded by embroidering the company logo onto them. The end result can be seen in the picture – a very fresh and unified professional look that effectively communicates the company's expertise and supports its brand image.
At Medanta, we also believe that unified clothing completes the service experience and helps the company remain in the customer's mind. It was nice to hear from Valo’s CEO and osteopath, Laura Lee Kamppila, how they had received a lot of positive feedback from their customers about their uniform workwear.
Praise is also given for the structured and professional look of our workwear: "A work garment should not be a limp rag." Likewise, the good design of the clothes and the flexibility of the outfits: "In osteopathy, the client is treated from head to toe, and you are literally on the client's skin. Therefore, the flexibility of the work garment is a very essential matter."
